La Crescenta Baskin-Robbins Celebrating Grand Reopening Saturday

Franchisee Jeff Cohen will be donating $250 to the Crescenta Valley Sheriff’s Station.

The following is a press release from Basking-Robbins:

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, and Togo’s Eateries Inc., a “West Coast Original” since 1971, have announced the Grand Re-Opening of their newest combination location in La Crescenta, located at 2611 Foothill Blvd. To celebrate, Baskin-Robbins local franchisee Jeff Cohen and Togo’s will host a community-wide celebration on Saturday, December 14 from 12:00 p.m. to 4:00 p.m. Franchisee Jeff Cohen will show his commitment to the community by partnering with the Crescenta Valley Sheriff’s Station and donating $250 to the organization.

As a long-time fan of the brand, Cohen is excited to re-open the ice cream specialty shop in La Crescenta and share the Baskin-Robbins experience with the local community. His shop offers world-class ice cream flavors, including favorites like Pralines ‘n Cream, Jamoca® Almond Fudge and the Flavor of the Month, Peppermint Bark in the Dark. Other Baskin-Robbins specialties include sherbets, frozen yogurts, custom ice cream cakes, frozen beverages and ice cream sundaes.

“Having passionate and dedicated franchisees is a key component to Baskin-Robbins’ success,” said Amy Atkins, Field Marketing Manager for Dunkin’ Brands. “Jeff is enthusiastic, engaged in the local community and shares our love for ice cream – all qualities that represent the essence of our brand.”

The special community-wide Grand Re-Opening celebration will be held on Saturday, December 14 from 12:00 p.m. to 4:00 p.m. This festive event will feature a ribbon cutting ceremony at1:00 p.m. with local VIPs, including the Crescenta Valley Sheriff’s Station Captain, Bill Song, and will also provide guests with a look at the re-modeled shop. During the party, guests will enjoy face painting, balloon twisting, live entertainment, fun giveaways and great deals courtesy of Baskin-Robbins and franchisee Jeff Cohen. To thank community members for their support, Cohen will be presenting the Crescenta Valley Sheriff’s Station with a check donation for their work in the La Crescenta community.

“La Crescenta is such a great town full of friendly and welcoming residents and the community has shown great support for the brand,” said Jeff Cohen, Baskin-Robbins franchisee. “I fell in love with the Baskin-Robbins brand many years ago and I am excited to celebrate this special Grand Re-Opening with local residents during this holiday season.”

At the shop, guests can try Baskin-Robbins’ December Flavor of the Month, Peppermint Bark in the Dark, a flavor combining crunchy peppermint bark and creamy chocolate ice cream wrapped together with a peppermint candy and white-chocolate flavored ribbon. Through December, guests can also order one of Baskin-Robbins’ festive holiday desserts, including the holly jolly Snowman ice cream cake and Candy Lane Cottage ice cream cake.

To learn more about Baskin-Robbins’ wide range of ice cream flavors, ice cream cakes and frozen treats, please visit www.BaskinRobbins.com, or follow us on Facebook (www.facebook.com/BaskinRobbins) or Twitter (www.twitter.com/BaskinRobbins).

RT December 14, 2013 at 01:53 PM
I'm still trying to understand why someone would give money directly to a police station? Wouldn't it be better to give the money to a charitable organization? Police departments have plenty of money...
TT December 15, 2013 at 10:12 AM
@RT, giving just $250 to a charity would never have resulted in $25,000 in free advertising. So when you ask "wouldn't it be better," the REAL question is "better for whom"? Now, I think you understand.


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